Best AI Visibility · the UK guide for online shops
SurgeLab vs BrightLocal vs Peec AI
Short answer: BrightLocal is the cheapest way to watch, Peec AI is the most detailed daily tracker, and SurgeLab is the one that does the fixing for you. Pick by who will do the work: you, your agency, or someone else.
Run by SurgeLab, one of the tools named on this site. Facts about other tools were read from each company's own pricing page on 10 November 2026.
Side by side
| SurgeLab Ours | BrightLocal | Peec AI | |
|---|---|---|---|
| Cheapest plan | £199 a month ex VAT | $31 a month yearly, $41 monthly | $95 a month |
| AI assistants checked | ChatGPT, Gemini, Google's AI | ChatGPT, Google's AI | Choose 3 of 5 |
| Does the work for you | Yes, weekly | Mostly reports; listings extra | Suggestions only |
| Try it | Waitlist, opening soon | 14 days free, no card | Free trial |
| Best for | Shops that want it done | Shops on a budget, doing it themselves | Agencies and marketing teams |
Which should you pick?
- Pick BrightLocal if you want to keep an eye on AI cheaply and are happy to make the fixes yourself.
- Pick Peec AI if you or your agency will act on a detailed daily report across many questions.
- Pick SurgeLab if you want an AI team to fix wrong prices and stock at the source, pitch the lists AI quotes, and show you the orders AI sends. It costs more and has a waitlist.
Semrush AI Visibility and Profound are compared on the full guide.
Questions shop owners ask
Is SurgeLab better than BrightLocal?
They do different jobs. BrightLocal is a cheaper way to watch whether AI mentions you; SurgeLab costs more and does the fixing for you each week.
Is Peec AI good for a small shop?
Peec AI is a strong daily tracker built for teams and agencies. A small shop doing its own fixes may get enough from a cheaper tool such as BrightLocal.
Which tool checks the most AI assistants?
Of these three, Peec AI lets you choose 3 of 5 on its starter plan, SurgeLab checks ChatGPT, Gemini and Google's AI, and BrightLocal checks ChatGPT and Google's AI.
Want the fixing done for you? SurgeLab opens soon.
Join the SurgeLab waitlist →